武汉航海职业技术学院《商务英语》精品课程网

《商务英语》教学大纲

课程名称：商务英语

课程代码：

课程负责人：吴晓雯

制定单位：商务英语教研室

制定人或执笔人：潘敏

审核人：吴晓雯

制定时间：2006.5.

一、课程简介与课程性质

本课程着重培养学生在商务活动各领域中运用英语的技巧和能力。教学内容与商务活动紧密联系，使学生在掌握语言技能的同时，了解现代国际商务的现状，提高其运用英语进行口头及书面商务交际的能力。本课程是一门专业核心课程。

二、课程教学目标

在基础英语教学的基础上，将词汇、语法的学习和语言技能训练同商务话题紧密结合，以达到在体验商务中学习语言、提高商务交际能力的目的。

1. 巩固原有的语法、词汇知识，掌握基本的商务词汇与商务概念知识。

2. 在各个商务话题中训练听、说、读、写四项英语技能，使学生能够自由表达想法和观点，并形成符合标准的文字。

3. 将语言技能与商务技能结合运用，培养学生的分析能力和沟通能力，为今后职场生涯打下良好基础。

三、课程适用的专业与年级

高职高专商务英语专业二年级。

四、课程总学时和总学分

总学时：204

总学分：14

五、本课程与其他课程的联系与分工

本课程与商务英语专业所开设的其他课程密切相关，只是本课程更着重综合能力的培养。

六、教学方法

本课程采用交际教学法，将国际商务活动的真实内容引入课堂教学，使学生感受真实的商务世界。同时，除了基础的词汇、阅读和语法学习外，角色扮演和案例分析将学习引向深入。采用多媒体和网络的辅助，使学习不仅限于课堂之内。

七、教学重点与难点

英语语言的四项基本技能——听说读写，基本的商务知识，英语商务文体的阅读和写作。难点在于学生缺乏实际经验，对于交际活动的认识不会很清晰，需要教师给足相关信息或背景知识，使交流不仅仅流于形式，而是激发学生的主观能动性，达到学以致用。

八、教学内容与学时分配

二年级上学期（102学时）

序号	教学内容	学时数
1	Book One Unit 1 Introductions Reading: Profile of a CEO Listening: Talking about yourself Speaking: Introducing yourself and others Case Study: Meet conference attendees Writing: e-mail	8
2	Unit 2 Work and Leisure Reading: A daily routine Speaking: Talking about work and leisure Case Study: Interview employees about working conditions Writing: list	8
3	Unit 3 Problems Reading: Survey of problems at work Speaking: Telephoning: solving problems Case Study: Complain about holiday problems Writing: telephone message	8
4	Unit 4 Travel Reading: A business hotel brochure Listening: Travel information Speaking: Making bookings and checking arrangements Case Study: Book guests into a hotel Writing: fax	8
5	Unit 5 Food and Entertaining Reading: Tipping in restaurants Listening: Ordering a meal Speaking: Entertaining Case Study: Choose a restaurant for a business meal Writing: e-mail	8
6	Unit 6 Sales Reading: Job advertisement for sales rap Listening: An interview with a corporate vice president Speaking: Presenting a product Case Study: Sell a mobile phone and service package Writing: e-mail	8
7	Unit 7 People Reading: Stella McCartney Listening: An interview with a property developer about a difficult colleague Speaking: Negotiating: dealing with problems Case Study: Negotiate a solution to a problem with an employee Writing: memo	8
8	Unit 8 Markets Reading: The car market in China Listening: An interview with an authority on doing business in Russia Speaking: Meetings: participating in discussions Case Study: Launch a new product Writing: catalogue description	8
9	Unit 9 Companies Reading: Sales at LVMH Listening: An interview with a communications manager at BMW Speaking: Starting a presentation Case Study: Prepare an introduction to a presentation Writing: company profile	8
10	Unit 10 The Web Reading: Internet companies Listening: An interview with a website designer Speaking: Making arrangements Case Study: Plan a sales trip Writing: e-mail	8
11	Unit 11 Cultures Reading: A franchise in Japan Listening: Three people talking about cultural mistakes Speaking: Identifying problems and agreeing action Case Study: A change of culture: Discuss changes in a bank Writing: action minutes	8
12	Unit 12 Jobs Reading: A curriculum vitae Listening: An interview for a job Speaking: Interview skills Case Study: Choose a candidate for a job Writing: letter	8
	机动学时	6

二年级下学期（102学时）

序号	教学内容	学时数
1	Book Two Unit 1 Careers Reading: Response to an advertisement for women tube drivers Listening: An interview with the head of a public relations company Speaking: Telephoning: making contact Case Study: Choose the best candidate for the job of sales manager Writing: memo	8
2	Unit 2 Selling Online Reading: Virtual pocket money Listening: An interview with the developer of an online bookshop Speaking: Reaching agreement Case Study: Negotiate a joint venture Writing: e-mail	8
3	Unit 3 Companies Reading: A website for a clothing company Listening: An interview with the sales manager of a motorcycle manufacturer Speaking: Presenting your company Case Study: Prepare an investment plan Writing: memo	8
4	Unit 4 Great Ideas Reading: Three articles about great ideas Listening: An interview with a managing director Speaking: Successful meetings Case Study: Choose the best ideas for three new products Writing: memo report	8
5	Unit 5 Stress Reading: A career change Listening: An interview with an authority on stress management Speaking: Participating in discussions Case Study: Develop a plan to reduce stress Writing: memo	8
6	Unit 6 Entertaining Reading: Corporate entertaining in Japan Listening: An interview with an expert on corporate entertaining Speaking: Socialising: greetings and small talk Case Study: Organising a conference: Choose the best location Writing: e-mail	8
7	Unit 7 Marketing Reading: Selling dreams Listening: An interview with a marketing vice president Speaking: Telephoning: exchanging information Case Study: Relaunch a product Writing: sales leaflet	8
8	Unit 8 Planning Reading: Brazil tries to kick-start tourism Listening: An interview with the leader of expeditions to mountains Speaking: Meetings: interrupting and clarifying Case Study: The voice of business: Plan a radio programme Writing: letter	8
9	Unit 9 Managing People Reading: The international manager Listening: An interview with a management consultant Speaking: Socialising and entertaining Case Study: Improve ways of working together Writing: memo	8
10	Unit 10 Conflict Reading: Four articles about negotiating styles Listening: An interview with a management consultant Speaking: Negotiating: dealing with conflict Case Study: Negotiate a solution to a problem with an employee Writing: letter	8
11	Unit 11 New Business Reading: Developing a new industry Listening: Interview with a consultant to new businesses Speaking: Dealing with numbers Case Study: Choose a location for a new factory Writing: letter	8
12	Unit 12 Products Reading: Launching a new product Listening: Five people talk about the best thing they have ever bought Speaking: Presenting a product Case Study: Choose innovative products for a store Writing: report	8
	机动学时	6

九、考核方式

考核形式主要为笔试，还可选择听力、口试作为平时测试记入总成绩。或者采用笔试+报告等多种形式对学生的综合能力进行考核。

十、参考教材及教学参考资料

《商务英语精读》，高等教育出版社，2001年

《体验商务英语》第一册、第二册，高等教育出版社，2005年

十一、编写说明

本教学大纲是按照总教学周数34周来编写的，各任课教师可根据实际情况加以变更，以达到最好的教学效果。